Promotional products are an excellent way of advertising your product or service, your brand name, and your logo. Giveaways are also a great way to keep all of this information at the forefront of the clients’ mind, and of reminding them of it often. Every time the client reaches for the item received as a promotion, they are reminded of your company, business, or cause.
For example, Locksmiths businesses can affordably and efficiently use key tags and key chains as promotional products. Handing one out with every key copy that is made by the business, is sure to increase not just customer retention, but also more likely to get new business. After all, every time the client uses his or her keys, they are going to see your name and message on the tag, and will be reminded of your efficiency in making copies of their keys for them. In addition, every time they use or lend their keys, people around them are going to see the tag, and your message, making your brand name much more visible.
It is an established fact, proven by industry studies and trending and statistical studies that promotional items, given away to clients, prospects, and possible referrals, can substantially improve your visibility as well as your business. Although promotional giveaways cost much less, on the whole, than more traditional modes of advertising, it has a bigger impact, and definitely superior longevity. As you can imagine, a bunch of novelty or useful giveaway items cost much less to acquire and imprint than a bunch of glossy magazine ads, or a TV or radio ad spot. But, think about it, promotional giveaway products, like the ones available at Action Printing, Inc., actually last much longer!
The newspaper or the magazine, with the product/services ad in it, gets thrown out soon enough, and the TV or radio ads can be tuned out or ignored. But every time a person uses the promotional product, they are reminded of your company, your products, and your services. With a useful promotional giveaway item like a key tag or key chain, you are practically ensuring that the client thinks about your product at least once a day or so. Also, it is much more likely to be around the house, or the office, of the recipient for much longer than any other form of advertising. After all, no one throws out a perfectly good mug, or t-shirt, or keychain, just because it is yesterday’s. these items hang around for much longer than any traditional ads, reminding the clients of you.
That’s not all either! Every time the product is in use, and sometimes even when it is just lying around, it exposes all the people in the vicinity to your brand and your message. Every time someone passes the keys, or sees them lying on the table, they see your name. And for every ten people who see your name on a key tag, like the ones at Plastic Key Holders, a couple of new contacts and call backs are sure to occur. After all, everyone needs their keys copied sometime. And when they do, they will remember they saw your name on a friend’s keychain, and will find your address on it. Voila! New business for you!