All advertisers have a three fold need:
Building Name Identity:
- Build Name Identity.
- Invite New Business.
- Hold Good Customers.
Promotional calendars build name identity 365 days a year, several times a day. They tell the buyer Who you are, Where you are located and What products or services you offer. The advertising on the promotional calendar reinforces the business trademark whether in the home or the office.
Invites More Business.
The advertising calendar “talks daily” to the prospect reminding them of the business and inviting more purchases. The promotional calendar sign becomes the advertisers “Silent Sales Representative.”
Holds Good Customers.
The perceived value of the calendar makes its presentation to the customer a “Thank You” for their business. That “Thank You” is remembered everyday when the as the recipient uses the calendar for reference and scheduling.